Life & English: Cyber Monday

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States.

The term Cyber Monday was created by marketing companies to persuade people to shop online. According to Scott Silverman, the head of, the term was coined based on 2004 research showing "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically). Retailers also noted the biggest period was from 5 to 15 December. Retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday.

In 2016, according to Adobe Digital Insights, Cyber Monday hit a new record with $3.45 billion, and which was the first time that online sales in one single day surpassed $3 billion in US history. The numbers went up 12.1% from the previous year.

In 2017, Cyber Monday online sales grew to a record $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160.

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, Cyber Monday has become an international marketing term used by online retailers across the world.

Edit by Quy Minh

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